Do you want to attract traffic?
Track keyword rankings. It can help you make data-driven decisions targeting your content and SEO campaigns.
Search volume is key for every business that wants to rank high in google rankings.
Seeing your website on the elusive first page of Google for a highly competitive rank keyword is like a new artist seeing their name in the Grammy nominations list for the time first.
The easiest way to increase traffic as a digital marketer is to track keyword rankings with a rank tracker, conduct in-depth keyword research, use the right keywords (This is the tricky part), and then watch the change from an average position and get that top featured spot in Google snippets.
Keywords at their essence, consider what real potential customers are looking for, in what relative numbers, and give insight into how to create content that shows up when they use those search terms. Knowing the search query users enter to find what they are looking for is the first step in understanding the serp features, this further helps create an effective Search Engine Optimization strategy that targets intent-driven, ready-to-buy leads.
What Are Keyword Rankings?
Keyword ranking is a simple concept to understand. Look at it as a grade in school but for search results. It simply refers to a website’s organic ranking position in the search results pages (of Google, Bing, Yahoo, for example) for particular search terms.
This keyword ranking also refers to which page in the SERP a URL is shown on, with more relevant results shown on page 1, and less relevant results appearing on page 2 or beyond. A good Keyword Ranking Tool is priceless in any SEO Campaign.
What Are The Ranking Factors For Search Engines?
I’m not just talking how fast your website is or the number of keywords in your content. When a search engine analyzes and scrutinizes your website rankings, it looks at elements like the substance of your content, internal links, link building, metadata, navigation, and many other aspects. Therefore, keyword ranking in SEO means creating, structuring, and optimizing specific keywords to increase search engine rankings.
Why are keyword rankings important? Keyword rankings are essential because higher-ranking pages get more total organic traffic. That’s because 75.1% of all clicks go to the top three organic results, and 31.73% of clicks go to the top-ranking page.
It’s also an integral part of an SEO keyword strategy and breaks down which keywords bring the most traffic to your website and will determine how your website ranks.
After all, the pages with better keyword rankings will have better keyword positions and higher-up toward spot #1 in search engines. While sites that are lower quality will have an average ranking position closer to the bottom (spot #10). Understanding how to monitor keyword ranking is vital in increasing your site traffic in search engines.
Once you’ve selected your lists of the most popular and coveted keywords, you can monitor their position. You can even work to improve these keyword rankings. Or better still, if they’re not ranking well, it’s likely you still have room for improvement.
One of the best tools I have found to improve not only my keyword research, but also how quickly I get ranked on page 1, is RankIQ. I recently wrote an article about them versus another awesome tool I use for keyword research, Jaaxy. You can read that comparison here.
RankIQ takes all of the guess work out of what Google wants you to cover.
What is Keyword Tracking, And Why is it Important?
Keyword tracking or a keyword position checker is any activity that tracks the position of your site based on some keywords. Monitoring enables you to derive relevant metrics data and ensure your web pages rank for specific terms. According to Wordstream, Keyword tracking can help you better understand tailoring your content and communicating your brand effectively, resulting in higher rankings on the search engines.
Here are the five most significant reasons to track keywords:
- Get automatic daily updates
- Monitor your competitors
- Monitor rank drops
- Increase visibility
- Identify keyword opportunities
- Improve revenue
What website owners dont want to rank on the first page for every keyword search? Nonetheless, it takes a solid keyword strategy and creating content on a regular amount of effort to feature on the result pages. That is more reason you need to track the performance of your keywords.
Tracking Your Rankings Keyword is Hard Work Without the Right SEO Tools!
Check your keywords ranking in google. One of the easiest ways to check your page rankings is using Google Analytics and Search Console. Google offers these SEO keyword tools for free. The free SEO Tools shows some details straight from the horse’s mouth about search positions and the queries your pages are being found for, and other vital stats. Still, it’s not provided in an easy way to use.
If you look up a specific page, you may see its average search ranking, for instance, but that figure is the search position across all queries that it’s found for. And it takes a bit of work to find out if your page is ranking for a specific question.
The data is there, but it takes a lot of effort to monitor those keywords and pages regularly. Still, it’s easy to understand why some marketers rely on Google Search Console exclusively for keyword insights.
Several keyword monitoring software tools can help you with your digital marketing.
Here Are Some of The Favorite Ranking Keywords Tools for SEO
Here are the best SEO keywords research and tracking tools listed by the recommendations received.
Ahrefs Webmaster Keyword Rankings Tool
Ahrefs is, without a doubt, the best and most recommended keyword monitoring tool. “It’s a simple tool for tracking your keyword ranks,” explains Alayna Okerlund of Best Company.
“It gives a comprehensive picture of keyword movement and displays new keyword ideas that you are ranking for. And further provides access to a complete list of all organic keywords for each page on your website.”
To see all the keywords, you’re ranking for to improve your website’s SEO performance and get more traffic, use Ahrefs Webmaster keyword tools for free:
- Sign up for a free
- Quickly verify your website ownership.
- Go to Site Explorer.
- Enter your domain or URL.
- Select the location you want to see rankings for.
- Click the Organic Keywords to get the report.
SEMrush
Like Ahrefs, SEMRush is often cited as one of the best keywords ranking monitory tools for marketers and businesses. It lets you quickly group together longtail keywords relating to your main keyword, capture valid ranking data, and explain what it is. Semrush is a great all-in-one toolset that provides feedback,on-page SEO tools, keywords your competitors create content around, and a list of new keywords.
Ubersuggest
Ubersuggest is a bargain when compared to other SEO tools. Today, it has become even “freer.” The features you get for free are beneficial if you’re strapped for cash.
Even if you need access to more advanced SEO features, like filters for keyword suggestions, you won’t need to spend a lot.
You can target keywords you want to rank for. Get full access to historical data anytime, and you no longer must pay. Just give Ubersuggest a try, and you’ll see it is already “freer.”
Jaaxy
Jaaxy is rapidly establishing itself as one of the top all-in-one SEO tool suites. The program makes it simple to discover longtail keywords and build new niche ideas. More precisely, those with a low SEO difficulty and an extensive search volume—are those that will attract people to your site. You can also input competitors’ domains, and SiteRank lets you monitor and analyze keyword rankings in search engines for ANY website! As a result, you may adjust your strategy appropriately.
What are Keyword Rankings – How To Rank On Google? Final Thoughts
You can know your landing pages, website, and SEO marketing campaigns’ performance with a keyword tracking tool. You can also understand how they rank and the position for the monitored keywords.
Keyword tracking can also display the competition for each keyword in search results. With these benefits, it’s hard to underestimate the importance of keyword rankings in your digital marketing efforts.
Have you had painful experiences with keyword research tools that promised the world but ended up caring only about emptying your bank account?
Have you tried different keyword research tools before but were never able to find any kind of success?
Leave your questions and comments in the section below and I’ll be sure to get back to you with the answers. I’m always available, I always respond, and I look forward to hearing from you.
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Stay tuned for more Work from Home Business ideas.
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Mark
CEO and Founder of The Retired Affiliates
