AWeber Email Marketing Review. AWeber review. The leading player in the small business email marketing feature-wise. Offering landing page, automation, reporting— even in the free plan
Finding the perfect email marketing tool for small businesses is tough. There are so many parts to consider. How easy it is to use, features, and of course price. AWeber is one of the best email marketing solutions and is very popular. But is it right for you? In our AWeber review, I’ll take you through the software’s essential details and save you a lot of time reviewing it.
AWeber Email Marketing Review: The Details, Features and Pricing
AWeber has long been the leading player in the small business email marketing space. Feature-wise, the company is adding advanced automation, reporting features, and simple customer relationship management (CRM) features to its offering.
The latest version of AWeber even offers quickly responsive landing page builders, designing and managing contacts, sending unique emails, and analyzing results without being a tech expert. What’s excellent is that AWeber has kept all these new features inside its mobile app suite. This mobile app suite remains intuitive and familiar.
Also, this review will show you how AWeber stacks up against other competitors. Do you want to know if AWeber is right for your business?
Continue reading this Aweber review after watching the short video below and determine if it is right for you!AWeber Free: Email marketing for free. No credit card required.
So, What Is AWeber?
AWeber is a complete-featured email marketing tool that allows small businesses to:
However, AWeber has shifted its focus considerably in recent years. The product currently aims to be more of an ‘all-in-one’ e-commerce and online marketing solution rather than a ‘standard’ email marketing tool.
Accordingly, in addition to email marketing features, AWeber now also provides:
- An eCommerce features.
- Chat features.
- Unlimited landing pages.
- SEO management.
- Social marketing
- Automated sales funnels and much more
Who Should Consider Using AWeber?
AWeber is an excellent option for freelancers, small businesses, and large enterprises with affiliate marketing in their game plan.
Some of the many reasons to choose the AWeber email marketing tool include:
- AWeber has over 600+ templates.
- Its autoresponders are easier to set up.
- The real-time content editor in the e-newsletter builder makes editing easy
- AWeber has more free stock images.
- It provides more comprehensive support options.
- AWeber doesn’t have strict restrictions on affiliate marketing.
Key AWeber Features
AWeber is an all-in-one email marketing and automation tool for small businesses with all the nuts and bolts you’d expect. — even on its free plan.
The platform provides all the critical stuff you’d expect from an email marketing platform — landing page builder, templates, autoresponders, analytics, and so on.
Let’s drill down into AWeber features to find out more.
AWeber Email Templates
AWeber offers numerous templates designed to meet different needs. There are around 600+ responsive email newsletter templates molds for mobile viewing compared to MailChimp’s 100 templates.
Finally, the AWeber templates are all responsive. They will automatically resize themselves to fit any device the subscriber uses to view the message.
When it comes to data capture, AWeber offers useful stuff that many of its competitors don’t: landing pages or ‘squeeze pages’ builders. Crucially, AWeber’s landing functionality is available on all plans — even the ‘AWeber free’ plan.
Landing pages are a critical component of any successful digital advertising strategy (Facebook pixel, Google Ads, etc.). It collects data more effectively than forms placed on regular sites because fewer distractions divert attention from the sign-up form.
Unfortunately, AWeber allows users to design simple landing pages that easily integrate with Ads campaigns. Therefore, reducing the need to rely on pricey third-party platforms to create them.AWeber: Free email marketing and landing pages
AWeber’s allows users to send auto-responders messages based on day and time contact behavior and automatically apply tags to that subscriber. You can use autoresponders to follow up shopping cart abandonment, provide product training, offer birthday deals, upsell and cross-sell your products.
The functionality on offer here goes far beyond what’s typically been available from autoresponders. Users can also keep tabs on contacts through the tags to know where they are in the user journey and decide which emails to send to whom and when.
See The Below on How To Send Your First EmailConnect with customers 24/7 with AWeber Free
Segmenting data in AWeber
AWeber allows users to segment emails based on the specific contents in the database and user activity, such as who opened the email, clicking through a link, and website visits.
Secondly, you might also use tools on the subscriber page. For example, you can select those who didn’t open your second follow-up mail to form a segment. Sending emails to multiple lists is restricted by crucial competitor Mailchimp.
Split testing (also known as A/B testing)
Anything that influences visitors’ behavior can be A/B tested like headlines, paragraph text, testimonials, call to action text or buttons, images, links, media mentions, etc.
Users can create two versions (called variants) of their emails to see what resonates with your audience and what sparks their interest. Once you find which email variant performs better, you can change your email strategy based on what you learned about the winning email.
But as a bonus, AWeber Pro users can automatically A/B test their email campaigns and test up to three mails at a time.
Reporting and Analytics
The analytics dashboard provides a 360-degree view of opens and clickthroughs using a graph format. You also get to see critical data of upcoming broadcasts campaigns, such as sign-up methods, list growth over time, a subscriber’s activity history, etc.
Furthermore, you can see those who have unsubscribed from your mailing list to monitor the reasons. These insights can assist digital marketers in continuing to improve their approach by adopting successful strategies and ending ineffective ones.
Some Additional Features:
- CAN-SPAM Compliance
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Image Library
- Lead Capture
- Lead Nurturing
- Event-Triggered Actions
- Lead Notifications
- Form Builder
- Mobile Optimized Emails
- Mobile Alerts
- Real-Time Editing
- Website Visitor Tracking
AWeber providers integrate with around 750 major cloud-based solutions. The platform has a comprehensive Launchpad with detailed instructions to help new users get started.
You wouldn’t have difficulty getting AWeber to work with a decent range of software as a service (SaaS) apps.
These allow you to connect the website to crucial third-party platform builders like BigCommerce, WooCommerce, and Shopify; CRM tools like ContactUs; landing page builders like LeadPages, and more.
AWeber customer support is amongst the most comprehensive available for email marketing tools — the company offered phone support alongside live chat and email. On weekends, only live chat, and email support.
AWeber provides a robust Knowledge Base, free video lessons, live webinars, and an operational status page that displays uptime, planned maintenance, and any reported problems. Beginners can receive a toolkit containing strategy templates and spreadsheets to run effective campaigns.
But how much does the AWeber cost?
AWeber Pricing Information
Even with all these features, AWeber maintains a straightforward pricing structure. The AWeber free trial is hard to resist, given that its core features are available.
Even for zero cash, you’ll get access to campaign automation, drag, and drop builder, email templates, surveys, eCommerce. This innovative method makes AWeber an attractive and frictionless way to get a taste of almost everything the platform has to offer.
That said, you’ll only get 0-500 subscribers using the AWeber free plan. So, if you want to market to more than 500 subscribers, you’ll have to pay extra to keep sending them emails on the paid versions.
Then, the Pro plan includes more advanced features such as behavioral automation, cart abandonment, advanced analytics, branded click tracking links. And the ability to remove AWeber branding, split, custom segmentation and unlimited email lists, subscriber limit, list profiles, and so much more.
AWeber pricing is competitive. You can host a database from 500 subscribers. — starts at $16.15 per month (billed annually).
There are many aweber competitors out there.
If you’re looking for something with a little more functionality at a comparable pricing range, Mailchimp offers excellent value.
GetResponse is also a better-specced tool. It allows you to perform the email marketing tasks that AWeber facilitates. It also provides webinar functionality and eCommerce features.
You can check out my MailChimp vs AWeber review here or read my full MailChimp review here.
AWeber Review Final Thought
Overall, AWeber represents one of the more cost-effective ways to “grow, sell, and engage with your audience.” AWeber is also reasonably priced in the market. Making it one of the unique tools since it combines email marketing, landing pages, automation, eCommerce pages, web push, live chat, and webinars into a single platform.
It’s hard to imagine any competing email marketing tool that provides an ‘all-in-one’ package. Therefore, makes AWeber a suitable match for new small business owners who lack the funds for several solutions. Its ‘Free’ plan is very generous too.
I’ve been particularly impressed by AWeber automation, landing pages, and data capture forms functionality — it’s feature-rich and excellent value for what it is.
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CEO and Founder of The Retired Affiliates