The Retired Affiliate

What is Facebook Advertising, And The Best Ways to Use Ads for Business?

Mark Apletree

Does Facebook Meta advertising, really work? Yes, the truth is that they actually work for business owners to reach potential customers through a sales page or sponsored post. You might think no one clicks on Meta's ads. You'd be wrong.
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Does Facebook advertising, really work? Yes, the truth is that they actually work for business owners to reach potential customers through a sales page or sponsored post. You might think no one clicks on Meta’s ads. You’d be wrong. 

There are many different ways to get people clicking on Meta Ads and we will cover this part later.

Facebook’s marketing model heavily relies on posting ads or video ads with Facebook Ads. The company’s advertising revenue stood at close to $86 billion in 2020, a new record for the company and a significant increase compared to the previous years.

Using a Social Media manager like Facebook is a popular way to promote your online business without spending a lot of money.

Social Media Posts are not hard work and a lot of people are on Facebook in their spare time which makes it a great opportunity to earn extra cash while having fun.

Someone out there is clicking.

But getting a click is only the beginning. More importantly, how do you collect an email address to build your email list on Facebook or get users to buy your product? 

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Give them a straightforward way to sign up directly from your Meta page. One of the best ways to do this is by setting up an AWeber integration!

In this Facebook marketing advertising guide, I will look at what Facebook ads are, why it’s crucial for business, a great way to get you going, and tons more. 

The following will be dependent on you already having a Facebook Account with a Facebook page and being part of some Facebook Groups.

There are also various social media platforms this type of influencer marketing strategies will work on.

Outside of Affiliate Marketing and posting Affiliate Links for search engines, Facebook Ads is my next biggest full-time income earner and another excellent way to earn extra money Facebook Advertising!

What is Facebook Advertising, and How to Use Facebook Ads for Business?

What is Facebook Advertising - digital marketing concept, online advertisement, ad on website and social media

It’s hard to look past Meta’s reach to target audience interaction. 

Currently, the platform has more than 2.91 billion active users and 1.82 billion daily active users. And this is just one impressive stat. It’s also the largest social network and is still growing. For that reason, it’s arguably that advertising on Facebook is an absolute must for most businesses.

Facebook ads are posts for which businesses can pay to reach audiences by location, interests, and profile information. The platform knows so much about its users, and this information is the easiest way get to the right people with the right message.

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Money Advertising – Wondering How Much do Facebook Ads Cost?

Unlike Google Adsense, Facebook ad campaigns are available in different formats. You also get to determine how much you want to spend, including:

  • The overall amount
  • Your daily budget
  • Your cost per result

Meta advertising works on a pay-per-click or PPC (also known as the cost-per-click (CPC), a model of internet marketing). You have to pay the platform each time a user clicks on a display ad.

Meta logo is shown on a device screen. Meta is the new corporate name of Facebook. Social media platform will change to Meta to emphasize its metaverse vision.

They come in various formats—a single image, video, slideshows, and more—targeted to particular audiences.

With Social Media Accounts like Instagram, Facebook ads appear throughout the app, including in users’ News Feeds, Stories, Explore, and in the right column of Meta on desktop. They look like any other Meta posts but contain a “sponsored” label to let users know that the content has been paid for. Ads also often have more features than a regular post, such as links, a call-to-action button, and product catalogs. All this information and more is in our Facebook Ad Campaign manager.

You can also read an entire blog I recently did on How to Make Money Online With Instagram in 2022.

Why is Facebook Advertising Important for Business?

Nearly all social media marketers believe that Facebook produces the best return on investment (ROI) of all the platforms out there. And there’s a good reason for that:

How to Create Facebook Ads: The Best Practices

Most marketers make the number one mistake with a Facebook ad set by not targeting them correctly.

Reliable & Effective Ways to Take Control of the Facebook Algorithm

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Meta isn’t as notorious as other search engines for altering its algorithm. However, it still has affiliate marketers yelling for information every time it makes changes.

 If you know the algorithms, you’ll also know what activities can attract attention, boost social media engagement, and have favorable outcomes for your blog post.

The Facebook algorithm is updated to de-emphasize brands. It prioritizes posts that receive engagement, which is why timing and scheduling your post ads is so important.

Meta still aims to offer users “stories that matter.” When deciding whether to show a post, it constantly mentions these 4 things:

  • Facebook Inventory:  All of the posts that are available to display. Posts from friends, pages you like, groups you have joined, etc.
  • Signals: It tells Facebook about a given post. These include passive signals like when it was posted and active signals like likes, shares, and comments.
  • Predictions: How the user will react to each post
  • Finally, a Score is assigned to the content based on the three previous 3 factors considered.

Know your Audience

You can only communicate with people if you understand their needs and pain points. Look at all of the potential customization options you have on Meta and answer as many questions as possible for your target audience:

  • Do they spend more on high-quality or budget products?
  • Do they tend to research items in depth before buying?
  • How old are they?
  • Do they differ in their decision process from younger adults?
  • Do they have spouses and/or children? 
  • What do they value? What are their interests? Are they health conscious? Interested in sustainable living?

The more specific the question, the better. Meta demographic data allows your ads to reach a new target audience. An excellent way to go about it is based on combinations of qualities targeting.

Picture this — you’re attempting to offer tutoring services. You can show your ad to people with children who have recently purchased educational items and liked their school on Facebook. Without Meta ad targeting, your advertisements won’t deliver the results you want.

Learn Your Audience

Choose your Objective

Before you create a Facebook advertising campaign, it is a good idea to consider your business marketing objective. For example, suppose you want to show your site to people interested in your business. In that case, you can create ads that encourage people to visit your website. Suggested objectives may fall under:

  • Brand awareness aims to generate interest in your product or service. 
  • Gathering lead information (such as email, phone numbers, etc.)
  • Conversions: To encourage people interested in your brand to buy or use your product or service. 

As your business grows, your campaign’s goals will change, which will happen over time. First, you may want to spread the word about your business and find new customers. Later, you might try to get people to buy something or sign up for an event.

Track Your Conversions

To measure the success of your Facebook ads, you need to be able to monitor your conversions. Check out the Insights section of your Meta Page and look at any changes that occurred on days when you ran advertising:

  • Which postings led to a significant increase or drop in likes?
  • How many likes were gained by sponsored ad campaigns?
  • Which posts had the most unique views?
  • Is your audience more receptive to graphic or video content?

The newly released Facebook pixel allows you to easily track performance across your entire website, including conversions. And even makes it quick to create retargeting audiences. However, I’d suggest using a second source like Google Analytics to compare data and monitor the efficacy of all of your marketing channels.

Who Should Advertise on Facebook?

Many marketers fail at Facebook advertising because they are not a good fit. You should always test new marketing campaigns, particularly before demand pushes up pricing; make sure to assess if your company model is a good fit on Facebook.

Businesses that are successful with Facebook advertisements encourage users to join up, not purchase. Companies must use a low-friction conversion strategy.

Group young people using mobile smartphone outdoor - Millennial generation having fun with new trends social media apps - Youth technology addicted - Red background

A visitor to your site wasn’t particularly looking for your product. They clicked your advertisement on a whim. You will fail if you depend on them to immediately buy something to make your ad ROI profitable.

Social media users are inconsistent and likely return to the platform if you want a significant commitment (payment) upfront. Rather than that, focus on straightforward conversions such as signing up for your service, completing a brief lead form, or submitting an email account.

Final Thoughts on Facebook Advertising and How to Use Ads for Business?

Facebook advertising is a tremendously powerful marketing tool for the right business. They let you create and post ads that target specific interests at a price that can suit any budget.

Need help with image and Facebook ad copy ideas? Luckily, you can make the ad designing and planning process a breeze with these free creative social media marketing tools

Remember to make the most of Facebook’s customization features and interactivity. Turn your potential leads into active members, and you’ll be able to generate a stable source of Meta conversions.

If you would like to learn more about Affiliate Marketing and how you can start for FREE, you might want to have a look at a company called Wealthy Affiliate.

I have been doing this for sometime now, and from all the platforms I have looked at, the FREE version of Wealthy Affiliate is definitely worth jumping on board with.

Did you find this article useful? Feel free to share your thoughts. We would be happy to hear from you!

Stay tuned for more Work from Home Business ideas.

Any/all links on this site may be affiliate links, and if you make a purchase through one of them, I will earn a small commission at no extra cost to you. Read the full affiliate disclosure here.


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